The road is long, and fully travelled by few
This is a tough job. Despite this, many ‘experts’ make out as if it is easy. If it was easy everybody would win. The reality is there are only 7 – 10 spots on any given search result page. Not everyone can win.
Lessons
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S0201 - Understanding the Mind-Set Shift Required
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S0202 - Setting Up Your Expectations For Success
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S0203 - Identify the problems you will face
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S0204 - The Lean Method and the feedback loop
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S0205 - Consistency and the compound effect
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S0206 - Motivation – how to not give up too early