Build a brand and create a dream for others to share
OK! So you now have the idea. The ‘thing’ you’re going to do. Now what? This section is devoted to preparation. Some call it a business plan, but it’s more than that. It’s a strategy and a roadmap.
Lessons
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S0401 - More In-depth Market Research
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S0402 - Explore The Vertical and Your Angle
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S0403 - Reason for being (..the Why?)
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S0404 - How will your site stand out?
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S0405 - Setting up smart goals for growth
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S0406 - Define the brand – choose the name and voice
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S0407 - Work out a monetisation strategy: short and long term